安康银行

其他考试

您现在的位置:首页 > 银行 > 阅读资料 >

中国工商银行社会招聘英语模拟卷:阅读理解(七)

2019-05-01 16:50:39| 安康中公教育

陕西安康银行招聘网为大家提供了:中国工商银行社会招聘英语模拟卷:阅读理解(七)。更多陕西银行招聘信息请访问中公陕西安康银行招聘网。以下是具体详情:


Passage 3

How did Tencent take WeChat so far ahead of its rivals? The answer lies partly in the peculiarities of the local market. Unlike most Westerners, many Chinese possessed multiple mobile devices, and they quickly took to an app that offered them an easy way to integrate them all into a single digital identity. In America messaging apps had a potent competitor in the form of basic mobile-phone plans, which bundled in SMS messaging. But text messages were costly in China, so consumers eagerly adopted the free messaging app. And e-mail never took off on the mainland the way it has around the world, mainly because the internet came late; that left an opening for messaging apps.

利记网上But the bigger explanation for WeChat’s rise is Tencent’s ability to innovate. Many Chinese grew up using QQ, a PC-based messaging platform offered by Tencent that still has over 800m registered users. QQ was a copy of ICQ, a pioneering Israeli messaging service. But then the Chinese imitator learned to think for itself. Spotting the coming rise of the mobile internet, Tencent challenged several internal teams to design and develop a smartphone-only messaging app. The QQ insiders came up with something along the lines of their existing product for the PC, but another team of outsiders (from a just-acquired firm) came up with Weixin. When Tencent launched the new app, it made it easy for QQ’s users to transfer their contacts over to the new app.

利记网上Another stroke of brilliance came two years ago when the service launched a “red packet” campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope, as is customary. It was clever of the firm to turn dutiful gift-giving into an exciting game, notes Connie Chan of Andreessen Horowitz, a VC firm. It also encouraged users to bind together into groups to send money, often in randomized amounts (if you send 3,000 yuan to 30 friends, they may not get 100 yuan each; WeChat decides how much). That in turn led to explosive growth in group chats. This year, over 400m users (both as individuals and in groups) sent 32 billion packets of digital cash during the celebration.

利记网上21. Which of the following is mentioned in paragraph one?

A. On the mainland, mobile devices cost a lot.

利记网上B. Text messages are less expensive than messaging app in America.

利记网上C. Chinese people like messaging apps more than text messages.

利记网上D. American messaging apps are not free.

利记网上22. How did Tencent invent Weixin?

利记网上A. A team of PC insiders invented weixin for Tencent.

B. A team of outsiders acquired by Tencent invented Weixin.

利记网上C. Tencent asked the QQ insiders team to create a product.

利记网上D. Tencent copied a pioneering Israeli messaging service.

23. What is the outcome of the red packet campaign?

A. Users are increasing to form groups.

B. It caused people to send money in random amounts.

C. The gift-giving process became an exciting game.

D. It changed the way Chinese people send each other gifts.

利记网上24. The phrase “stroke of brilliance” means ______.

利记网上A. success B. chance

C. remarkable idea D. None of the above

25. According to the passage, the success of Weixin mainly attributes to ______

A. QQ’s strong user base. B. the lack of competitors.

利记网上C. local market opportunity and innovation. D. All of the above.

查看答案

 注:本站稿件未经许可不得转载,转载请保留出处及源文件地址。
(责任编辑:欢子墨)
关键词阅读

相关文章推荐

免责声明:本站所提供试题均来源于网友提供或网络搜集,由本站编辑整理,仅供个人研究、交流学习使用,不涉及商业盈利目的。如涉及版权问题,请联系本站管理员予以更改或删除。

三多棋牌怎么样-捕鱼游戏技巧视频教学-捕鱼赢话费棋牌游戏_亚洲最大的平台 597棋牌游戏网址-666棋牌最新版下载-jdb龙王捕鱼官网_亚洲最大的平台 美式棒球比分——Welcome 天堂鸟网址-抢庄牛牛怎么看牛几-网上轮导_亚洲最大的平台 英城棋牌——Welcome 大富贵看牌抢庄牛牛-368棋牌有没有挂-龙王捕鱼联网街机_亚洲最大的平台 吉祥棋牌吉林版-手机幸运六狮-hm豪门娱乐网站_亚洲最大的平台 新万博亚洲开户送礼金-星河网络怎么样-澳门大富翁游戏官网_亚洲最大的平台 电玩城棋牌游戏官网-澳门现金网游戏大全-mg真钱扑克_亚洲最大的平台 澳门网投网站平台——Welcome